Growth Partner · The Profit Principles

More revenue from the traffic you already have.

Most businesses are sitting on money they haven't collected yet. It's in the backend, the follow-up, the pricing, the customers who bought once and never came back.

I find it and build the system to capture it. Sometimes that means running better ads. Usually it means fixing what happens after the click.

Cody Fairweather
$16M+
Revenue Generated
9
Documented Case Studies
70x
Avg. MER (revenue per $1 of marketing spend)

The ads aren't always the problem.

Most businesses that come to me aren't struggling to get traffic. They're struggling to make that traffic worth what they're paying for it.

The money is usually sitting somewhere between the click and the bank account. In the follow-up that never happened. In the upsell that was never offered. In the customer who bought once and was never contacted again. In the pricing that was set and never tested.

That's the work. I run traffic too, and I'm good at it. But what separates me is what I do with it after it lands.

You're spending on ads but the math doesn't work.

Revenue is coming in but you're not sure if you're actually making money. CAC is creeping up, margins are getting squeezed, and scaling feels risky. I find where the economics are breaking down and fix the unit economics before we pour more into acquisition.

You're busy but your revenue is capped.

The calendar is full. The team is working. But revenue isn't growing. Usually that means you're leaving money on the table with every customer you already have — no upsell, no follow-up sequence, no reason for them to come back. I build the backend that turns a one-time buyer into a long-term customer.

Leads are coming in but they're not converting.

You're spending money to generate demand and it's disappearing somewhere between the lead and the sale. I've seen this enough times to know it's almost never the ads. It's the follow-up speed, the CRM, the sales process, or the offer itself. I find the real constraint and fix it.

The Work

9 businesses. Real numbers.

These are the engagements I remember clearly enough to walk you through start to finish. What was broken, what we built, and what happened.

Financial EducationMonetization Overhaul
5x MER

$100K to $1M in one year — at 50%+ net margin

They were running three webinars a week, selling a $300 program, and working themselves into the ground. Revenue wasn't the problem. The architecture was.

$100K/yr$1M/yr
2024
Real Estate EducationFunnel Architecture
3.2x MER

$800K in 9 months — 60% net margin, ads paying for themselves

A real estate coaching business that already had a funnel but wasn't extracting nearly enough from the traffic they were buying.

2024
Home ServicesLead Gen + Sales System
230x MER

$1M to $3M in 12 months — on $13K in total ad spend

A pool company doing $1M a year had no real system for generating or closing leads. They were running on referrals and word of mouth.

$1M/yr$3M/yr
2023–2024
DTC BeautyScaling + Retention
~5x MER

$480K to $1.2M/yr — $250K spend to $1.3M in revenue

A founder-run beauty brand that was growing but spending on a fixed budget instead of scaling based on what the numbers were actually telling them.

$480K/yr$1.2M/yr
2023–2025
DTC FragranceNew Channel Launch
133x MER

$3–$7 cost per purchase — growth stopped only because the lab ran out of capacity

A fragrance brand doing well on organic and some Google ads. They had never run Meta. We changed that.

2023–2024
Home ServicesPipeline + Sales Fix
30x MER

Added $90K/month to a solar company — the ads weren't the problem

They had a team, an office, and salespeople. What they didn't have was a predictable way to fill the pipeline. And when leads started coming in, they couldn't close them.

Door knocking + referrals+$90K/month
2022
Real EstateDual-Side Lead Gen
133x MER

$400K/month sustained in 6 months — buy side and sell side

A mobile home business that needed leads on both sides of the deal: sellers to acquire from and buyers to sell to.

2022
Home ServicesLead Gen System
83x MER

$1M/year — on $1,000/month in ad spend

A second pool company in the same market. Same system, different team.

2022–2024
E-commerceGoogle Shopping
13x MER

13–30x ROAS on a high-ticket niche — quote requests closing fast

A fireplace retailer selling products that range from thousands to tens of thousands of dollars. No paid traffic. Just a website and a sales team that was good at closing.

2023

What Founders Say

In their own words

Do you guys realize that? Well, last year was a pretty difficult year for me all around. The crypto market had just fallen. Everyone was expecting a recession. I didn't have automation at this level. It was one of the most difficult years in business. For the entire year, I think I brought in about $120K. So to see $50,000 in a month, I'm like, wait, what is going on? Are you serious? This is nuts!

Said live on a call, reacting to his first full month after we implemented the growth systems.

Dr. Hans Boateng
Dr. Hans Boateng
Founder, The Investing Tutor — $120K/yr to $1M/yr

I've been getting more than I could have possibly expected. A big reason why this company was able to grow so much is because of Cody's direction. He's been guiding this business for years and the results speak for themselves.

Paraphrased from multiple conversations over a multi-year working relationship.

Sita Lewis
Sita Lewis (Mama Sita)
Founder, Miracle Butter Cream — $480K/yr to $1.2M/yr
Free · Takes 3 Minutes

Want to know where your profit is leaking?

Answer 11 questions about your business and get a personalized breakdown of what's working, what's costing you money, and what to fix first.

No fluff. The output is specific to your revenue stage, your traffic source, and your biggest constraint.

Where the money is going
Specific gaps in your retention, acquisition economics, and backend — not generic advice.
What's actually working
What you should be doubling down on instead of fixing what isn't broken.
5 prioritized next steps
Ordered by impact for your specific stage — so you know what to do first.

If you're leaving money on the table, let's find it.

Whether it's in the backend, the follow-up, the pricing, or the customers who bought once and disappeared — that's the conversation.

The call is free.